Clik here to view.
2013 Trend – MicroInnovation
What’s the Trend? Thinking small becomes the new competitive advantage as slight changes to features or benefits create big value. We generally live in a world that celebrates the big idea and always...
View ArticleClik here to view.
2013 Trend – Hyper-Local Commerce
What’s the Trend? New services and technology makes it easier for anyone to invest in local businesses and buy from local merchants. The consumer desire to “shop local” will have plenty of help in the...
View ArticleClik here to view.
2013 Trend – Heroic Design
What’s the Trend? Design takes a leading role in the introduction of new products, ideas and campaigns to change the world. For several years, leading companies have started to see design as a...
View ArticleClik here to view.
An Ingenious New Nonprofit Proves That Maybe You CAN Buy Forgiveness
It’s the holiday season and we’re in that delightfully slow week between Christmas Day and New Years where many of us have a chance to step out of the craziness of daily life, forget about work and...
View ArticleClik here to view.
The 2012 Influential Marketing Book Award Winners
The books on your shelf say something about you. That’s why most of us have books that we put on our shelves over the past year which we haven’t quite had a chance to read yet – but still display as a...
View ArticleClik here to view.
Best and Worst of Super Bowl Marketing Strategy: 2013 Edition
Every year there seems to be another Admeter/Adbowl/Adrank type of contest that lets anyone register and vote for their favourite ads. Sure it’s nice when everyone has an opinion, but as any designer...
View ArticleClik here to view.
7 Magical Marketing Lessons From Disney World
Disney World isn’t just a magical place for families or kids. It’s also pretty magical for marketers too. The Disney Institute has been around for more than two decades teaching business people from...
View ArticleClik here to view.
The Alignment Gap, Concierge Marketing And The Future Of Agencies
Summary: The story of why I decided to start the world’s first true “Concierge Marketing” service for large and mid-size brands. It all started because I knew the one thing I didn’t want to do. About...
View ArticleClik here to view.
The Script Of Improv – What Is (And Isn’t) Real Time Marketing
A theater show happens in real time. It’s live on stage and the actors are actually saying the lines as you watch them. And if it’s well done, it can seem spontaneous and real and unscripted. But of...
View ArticleClik here to view.
Do You Have The Snowflake Mindset?
There are exceptions to every rule. That’s what we like to think, isn’t it? We are all unique in our own way. No two people (or snowflakes!) are alike. There’s no shortage of cliches to describe the...
View ArticleClik here to view.
How Men Can Change The Business World For Women
About four years ago I started getting a lot of unsolicited emails from women. My first book, Personality Not Included, had just come out and readers were emailing me with their own stories of how...
View ArticleClik here to view.
ePatient 2015: A New Research Report On The Connected Patient Of The Future
The FDA might be accidentally brilliant. Every now and then for the past several years, that thought has crossed my mind. Without context, it may seem like a strange conclusion to make about any...
View ArticleClik here to view.
Culpa Marketing: How To Win By Publicizing Screw Ups
There is nothing more powerful than a genuine heartfelt apology. At least, that’s what JCPenney is hoping based on a new ad the brand just released today featuring an apology to customers for recent...
View ArticleClik here to view.
How LinkedIn, YouTube & Others Could Finally Cure Stupidity Online
The greatest collection of human stupidity ever amassed sits on the Internet … and you probably encounter it every day. When you go online today, there is some great content – and a deluge of bad,...
View ArticleClik here to view.
Rainbow Loom vs. Silly Bandz – Why One Marketing Fad Outlasts Another
The carpet in my living room this weekend was covered with hundreds of tiny rubber bands. The bands are part of an addictive new toy kit called Rainbow Looms that let kids create their own woven...
View ArticleClik here to view.
Carehacking And 14 Other Predictions For The Future Of Health Care
Empowerment. Technology. Innovation. ePatients. These are just some of the buzzwords being frequently used in global discussions about healthcare. Every day there are new media reports about the...
View ArticleClik here to view.
Why Most Trends Don’t Matter (And 15 New 2014 Trends That Do!)
If you believe the typical trend declarations for 2014 – this is going to be the year of big data, wearable devices, and ubiquitous tablets. These are the facts we have heard over the past two months...
View ArticleClik here to view.
How Cat Videos Are Killing Your Credibility
Real experts don’t talk about cat videos. There is a strangely troubling trend I have come across recently that seems to be once again afflicting presentations at business events around the world. It...
View ArticleClik here to view.
5 Marketing Lessons From The Alluring #FollowMe Project
About two years ago, aspiring photographer Murad Osmann was in Barcelona on vacation with his girlfriend Russian journalist Nataly Zakharova when she grabbed his hand to pull him forward – annoyed at...
View ArticleClik here to view.
The Selfie Silencer And Other Silly Startup Ideas That You’ll Wish Were Real
The greatest word The Simpsons ever offered to the English language was “craptacular.” When Bart Simpson used it to describe Homer’s Christmas decorations, he introduced a much needed concept for us...
View Article
